My little one usually plays very gentle because most of her toys are bigger than she is. This toy is her new favorite. She loves that it makes sound. It's not annoying for me because it isn't loud, it just sounds like crunching. She goes into full attack mode when she first wakes up. She jumps on it and throws it all over the place. She gets a chance to finally think she is the tough one and conquering a kill. So cute to watch.