News – G.W. Little


Why Wool Inside Dog Beds?


We chose Eco Wool batting as the fill for our Cuddle Cloud™ line for its many features you just won’t find in other dog bed fillings.  Entirely derived from small environmentally responsible farmers in Oregon and free from any chemicals, its off-white in color, gently processed, extra combed for fluffiness, and is pH balanced. The Eco Wool found in our beds will provide your loved ones with a sleeping environment you can be proud of.Chihuahua with Eco-Wool

A Naturally Calming Dog Bed

The benefits of a bed with Eco Wool batting are numerous.  Wool is naturally calming, and judging the behavior of dogs during our photo shoots we strongly agree!  The textured fibers hold nicely with each other forming a resilient matrix which doesn’t collapse like other synthetic or feather fills, and provides a cradling sensation to help calm pets. 

Allergy-Free, No Dust Mites

Wool is a natural thermo-regulator which will balance body temperatures in winter or summer.  The ability of wool to draw in air through its fibers like a convection helps to get rid of heat and moisture.  The natural anti-microbial and anti-bacterial properties fight off dust mites, mold, germs, and bacteria meaning a safer and allergy-free place for your dog to sleep.  In fact, some people have taken their pets off allergy medicine by switching to wool beds. 

Eco Wool is Free From Chemicals

You also won’t find any harmful toxins in this Eco Wool.  In fact, it’s naturally fire resistant due to its protective coating and passes flame testing without adding chemicals.  The natural properties of Eco Wool mean it is completely biodegradable and may even be composted.

Benefits of Wool-Filled Dog Beds:

  • Naturally calming for pets (and people)
  • Wool fiber matrix maintains loft with cradling sensation
  • Natural thermo-regulator balances body temperature in warm or cold
  • Anti-microbial, anti-bacterial repels dust mites for allergy-free sleep zone
  • Highest anti-flame resistant natural fiber known to man
  • Eco-friendly and is biodegradable, compostable.
  • Free from chemicals and harmful toxins

When you combine all the benefits of wool filling, then add an exclusive GW Little Cuddle Cloud™ zippered cover, you have an unbeatable dog bed providing the ultimate comfort zone.  Dogs are naturally attracted to the scent of the wool and we'll provide the perfect loft so your dog will dig in and make a comfortable nest.  So comfortable, in fact, that you may be disappointed when they choose these beds over sleeping with you!  Don't say we didn't warn you.Chihuahua on Peluche Plush Cocoa Dog Bed

Wool and Water

What wool doesn't like is to get wet.  It will pill, shrink, and become unmanageable.  For this reason, we caution you to not throw the inserts into the washer.  Remove the cover and wash the cover only according to the directions.  The inserts also have zippers providing access to the wool.  In fact, on a sunny day, it would be advantageous to pull the wool out and let it rejuvenate in the sun. 

If you're concerned about your dog (or puppies) wetting on your wool bed we have waterproof liners for use underneath the cover or use disposable pee pads as a precaution.  Our waterproof liners are machine washable and will protect the core of the wool insert.  Small accidents on the sides may be spot cleaned.   

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Dog Car Seats, Why and How to Use.

It's estimated that there are over 78 million dogs as pets in the United States.  Most of these have probably traveled in a vehicle at one time or another in their life.  And we've all seen the ones that hang out the driver's window while the driver tries to hold onto their dog and drive at the same time.  Or, the loose dog in the back of a pickup truck.  In either case, these dogs represent a distraction to the driver as well as other drivers encountering them.  A distracted driver is an unsafe driver.

To prevent a driver from becoming distracted by their pet in a car it is strongly recommended and in some states required by law.  In Hawaii, for example, it is required by law that all pets be restrained in your vehicle.  Other states are using the "distracted driver" laws to write tickets if the officers deem the situation to be unsafe.  We applaud these efforts to bring awareness of the importance for restraining pets while riding, for their safety and yours.

Dog hanging out car window
One way to keep your dog restrained in your car is to provide them their very own doggie car seat.  These typically are for tiny to medium-sized dogs and in most cases elevate them to be able to see out.  This reduces their anxiety as well as providing them a comfortable riding place.  These seats should incorporate some form of tethering system to restrain them in their seat leaving you to concentrate on driving.  It is important to note that a restrained dog in a car seat by a tether strap decreases the chances of distracting the drive, it does not guarantee the dog's safety in the case of an accident.

There are very few "crash approved" restraint systems for dogs in cars.  If you are looking for this level of safety for your pet please search for "crash-tested dog harnesses" and keep in mind you will need a crash-rated tether restraint system if you are not using your car's seat belt.

In this article, we're discussing "restraint systems" to prevent distracted drivers.  For years we've been selling our favorite brand, Snoozer Pet Lookout car seats.  These pet seats are made in the USA and come in many sizes, shapes, and fabric choices and colors to match your taste and your car's interior.  The sizes range from a small console seats for tiny dogs up to approximately 5 pounds, to large Lookout seats for one or multiple dogs up to approximately 34 pounds.  

CONSOLE DOG CAR SEATS:  Available in 4 sizes for use on most vehicle's console areas either in between the front seats or on the console found in the back seat.  The seats have foam core construction which means you may squeeze them into slightly smaller spaces than listed between the front seats. They also feature removable and interchangeable covers which may be machine washed.  

Console seats are held in place by two rear anchor straps which secure to either the front seats or the child car seat restraint loops when used in the rear seat (see our installation video), and a front strap which secures around the console of your vehicle.  It's important to make sure all straps are tight before each use.  Console seats may be easily removed by unbuckling the clips and leaving the straps in the car for next time.  

To determine if your vehicle can accommodate a console seat use a measuring tape to determine the distance between your front seats and the length of your console area.  Then watch our installation video and see the style of your car will allow a console in either the front or rear seat position.


LOOKOUT DOG CAR SEATS:  A customer favorite in the microsuede material.  Choose from 3 sizes in 3 different fabrics and oodles of colors.  Lookout car seats elevate your small dog to see out which can reduce their anxiety of riding in cars.  Each size has the same height and depth, the only difference is the width and how much area it will consume in your vehicle.  The small and medium size seats include a single tether strap each and both are available with an optional pullout storage drawer.  The drawer is included in all "large" models as well as two tether straps.  Looks use a foam core construction so they are lightweight and provide a soft area more like a bed than a seat.

Things to consider when using Lookout car seats.  First is placement.  If your ideal position is in the front passenger seat we recommend the "small" size.  A medium seat may fit in larger vehicles, but please measure.  The safest position is in the middle of the back seat.  A second consideration and often overlooked is a larger seat is better for traveling not only by providing more sleeping area, but it offers your dog an option to move from side to side to get out of the sun.  Another consideration is to add your dog's favorite blanket to the seat.  These provide dogs more comfort when their scent is on the blanket and in the long run blankets are easier to wash. 

The size of Lookout car seats can be deceiving in photos.  We strongly recommend using a tape measure to know how much of your car's seat will be used for each size.  Covers may be removed for machine washing or replacement.  The microsuede models feature a zippered bottom while the quilted models leave the majority of the foam bottom open and use an elasticized edge underneath to hold the cover in place.

CAR RESTRAINTS:  Providing your dog a car seat is only part of the solution.  To properly restrain them you should find a comfortable car-approved harness.  Typically a harness for use in a car will have the D-ring tethered lower on the back.  This is important for a few reasons.  In a sudden stop when the tether becomes taught it is easier on their back by not making the shoulders a pivot point.  Plus, it's not as easy or them to become tangled when moving around the seat changing positions.  Keep in mind, though a car approved harness is not necessarily a crash-tested harness which has to meet much more rigorous standards.

Once you've found an appropriate car harness for your dog, place them in the seat and attach the tether strap to the harness and loop the other end around your car's seat belt.  Never attach a tether strap to a dog's collar while in a moving vehicle.  A sudden stop could cause serious damage to their neck or even death. 

While it may sound like a lot of aggravation suiting up your dog for riding we've actually found it to be extremely easy and convenient.  First, having the Lookout car seats elevates them making it easier to access the harness.  When the ride is over we typically unbuckle one side of the harness slip it over the head and leave it attached to the tether strap.  On the next ride you simply pull the harness over the head, step one paw through the harness, buckle one clip and you're done.

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Ultra Oil for Skin & Coat without the Fishy Smell

Now, this is something to get very excited about for your pet's health.  New Ultra Oil Skin & Coat Supplement contains a mixture of human-grade Sardine, Anchovy, and Hempseed Oil providing Omegas 3, 6, & 9 in perfect balance.

The benefits from balanced omegas are well known and these essential fatty acids need to be ingested as your pet's body doesn't make its own.  The main ingredient, hempseed oil contains the highest percentage Ultra Oil Skin & Coat Supplement for Dogs and Cats of these vital fatty acids and by adding to your pet's daily diet you're providing them the proper balance of nutrients for growth and vitality.  Hempseed oil is often called "Nature's most perfectly balanced oil."

The benefits of hempseed oil are numerous.  You can soothe skin rashes and helps dry itchy skin.  It's rich in vitamins A and E and contains trace amounts of important minerals like potassium, manganese, iron, zinc, calcium, and phosphorus. It's an effective moisturizer bringing new life to skin and contains vitamin D which allows absorption of calcium needed for smooth soft skin.

Ultra Oil Skin & Coat Supplement will help your dogs and cats stop itching and scratching and help control dandruff and psoriasis.  It will help heal hot spots, flea bites, allergic breakouts, and other skin and coat irritations.  It also acts as a natural anti-inflammatory and will help reduce joint pain.  You should notice a reduction in dry itchy skin and see a newer healthy glowing coat with continued use.  

Made in the USA and is all natural, non-GMO, virgin cold-pressed, dairy free and soy free. The hempseed oil is sourced from a co-op of Canadian farmers who emphasize sustainable business and environmental practices without the use of herbicides or pesticides. 

Recommended by:  The Whole Dog Journal

Additional Information

Ingredients: Canadian Hempseed oil, Flaxseed oil, Fish oil (Sardine & Anchovy), Grapeseed oil, dl-alpha tocopherol (source of vitamin E), Vitamin A Palmitate, Sodium Ascorbate (source of vitamin C), Zinc Lactate

Guaranteed Analysis per Tablespoon:
Vitamin E (min of) 385 IU/kg
Vitamin A (min of) 9631 IU/kg
Vitamin C (min of) 0.12%
Zinc Lactate (min of) 350 mg/kg
Omega 3 Fatty Acids (min of) 25%
Omega 6 Fatty Acids (min of) 47.5%
Omega 9 Fatty Acids (min of) 14.9%
Moisture (max of) 0.6%

Recommended dosage: 1 pump (1/2 tsp) for dogs 1-15 lbs, 2 pumps (1 tsp) for pets 16-30 lbs, 3 pumps (1-1/2 tsp) for dogs 31-70 lbs, 6 pumps (1 Tbsp) for dogs 71-120 lbs, or 9 pumps (1-1/2 Tbsp.) for dogs 120 lbs and up. Add to food daily.

Talk to your vet about using this product if your pet is being treated for a current medical condition.


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GW Little Now Recognized as Google Trusted Store

GW Little, which offers small dog pet supplies, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting the GW Little website, shoppers will see a Google Trusted Store badge and can click on it for more information.

According to Angela and John, the founders of GW Little, "We are excited and honored to be recognized for our excellence in products and services to be included in the Google Trusted Store program.  This is truly a badge of distinction providing an additional level of comfort for shoppers, especially those new to our brand, that they may shop with confidence knowing they are dealing with a reputable company."

 As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with GW Little and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like GW Little attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites.

"Where Dogs Get Happy"

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New PeTOTe Dog Carriers

PeTOTe small dog carriers are premium quality pet carriers designed and manufactured in the USA.  We love the quality and are confident you will, too.  The attention to detail shows in every bag and thought for your pet's comfort and safety are forefront in the design.  There are many models to choose from to fit almost any need you have or style and color to match your world.  Most models are approved for airline travel, but please check the dimensions and the type of aircraft you'll be flying to make sure it will fit under the seat in front of you.

The MARLEE bag is the most popular style and more closely resembles a designer handbag.  With the privacy flaps rolled down no one will ever know you have your little companion with you making it more like a sneak tote than a typical dog carrier.  The only problem is if your dog starts barking, then you might have to hightail it out of the store or restaurant when they blow your cover.  The Marlee comes in one size, approximately 18" x 7" x 10", and we strongly recommend referencing a ruler to size this around your dog before ordering just to give you some perspective on the size.

The METRO Collection tends to be a little more rigid bag than the Marlee.  It comes in 3 sizes, Petite, Small, and Large.  Metros come in many different colors and may be adorned differently.  Some may include a tassel, others quilted styling with faux snakeskin or even a dot pattern or reverse dots.  The price varies based on the features and materials used, but rest assured, each Metro is designed with your little one in mind.  Interiors are lined with nylon for easy cleaning and maintenance. 

RIO Roller Carriers from PeTOTe are and air travelers dream come true.  A spacious cabin area for your dog makes them (and you) happier.  There's a huge storage compartment on the front of the carrier and with double sets of quiet-running wheels, it rolls smoothly through depots.  The telescoping handle makes the bag easy to control and change position from upright to horizontal for sliding under the seat in front of you on aircraft.  Did you know the Rio Roller Carrier doubles as a backpack and a car seat.  We show how easy it is to use these different configurations in any of the RIO videos on our website.

If you have multiple dogs and use different style carriers the PeTOTe models are typically available in matching styles in different models for a coordinated collection of pet travel gear. If you're considering your first PeTOTe but are uncertain about the right size, please contact us for assistance and we'll do all we can to help you make the right choice.   

Petote Marlee Carrier

Chihuahua in Petote Metro Carrier

Yorkie in Petote Rio Dog Carrier

Maltese in Petote Gigi Sling

Petote Carle Dog Carrier

Maltese in Kelle Dog Carrier

Petote Dog Carriers

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